British American Tobacco Malaysia - BAT's approach to sustainability

At the centre of this vision is the Group’s ambition to reduce the health impact of its business. We recognise that we must transform responsibly, keeping sustainability as a core part of our transformation strategy. We do so by striving to reduce our use of natural resources, enhancing the communities in which we operate and delivering on our climate goals.

Read more about the Group’s sustainability strategy.

While we align our own efforts with the BAT Group’s strategy, our approach and priorities are aligned with the local context to meet the needs of our stakeholders.

BAT Malaysia’s sustainability strategy is built on four key pillars:

1. Reducing the health impact of our business: Championing adult consumer choice by ensuring access to scientifically substantiated reduced-risk*† alternatives in line with the BAT Group’s approach to Tobacco Harm Reduction.

2. Driving excellence in environmental management: Reducing the impact on climate change and natural resources across our value chain.

3. Delivering a positive social impact: Fostering a safe and equitable workplace that attracts and retains great talent, espousing a diverse and inclusive work culture for our employees and contractors and supporting the well-being of the communities in which we operate.

4. Embracing robust corporate governance: We conduct our business ethically and responsibly to comply with the relevant laws and regulations and collaborate with relevant stakeholders to ensure a level playing field for the business.

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk-free and are addictive.

† Our vapour product Vuse (including Alto, Solo, Ciro, and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance