British American Tobacco Malaysia - BAT’s purpose and strategy
BAT Malaysia aims to build sustainable value for our shareholders. We will continue to explore new opportunities, strengthen our combustible business, and uphold the highest standards of responsibility and governance as we navigate a challenging operating landscape.
Together with our subsidiaries, BAT Malaysia maintains its strong market presence with its flagship high-quality tobacco brands Dunhill, Peter Stuyvesant and Rothmans.
As our business continues on its transformational journey to build A Better Tomorrow™, BAT Malaysia is guided by our Strategic Navigator revolving around three core pillars: Quality Growth, Sustainable Future, and Dynamic Business.
Delivering Quality Growth emphasises the transition to a more balanced focus on top-line and bottom-line delivery, centred around our brands and innovation, and continuing to seek long-term opportunities Beyond Nicotine.
The key building blocks of the Quality Growth pillar are:
- Inspiring New Category Innovations & Brands
- Managed Combustibles Transition
- Beyond Nicotine Foundations
Our commitments under Quality Growth:
- Progressing toward quality, margin-accretive growth in smokeless products
- FMC volume decline but expecting continuing value delivery
- Sensibly investing for the future Beyond Nicotine
Building a Sustainable Future is about seeking to actively migrate consumers away from cigarettes and to smokeless alternatives sustainably, responsibly and with integrity.
Science will be a primary driver of our efforts, supported by more active external engagement with regulators and other key stakeholders, while embedding sustainability across our organisation.
The key building blocks of the Sustainable Future pillar are:
- Tobacco Harm Reduction Acceptance
- Shaping the Landscape
- Leading in Sustainability and Integrity
Our commitments under Sustainable Future:
- Building a Smokeless World
- Investing in the products, science and engagement to make A Better Tomorrow™ a reality
- Conducting our business sustainably and with integrity
The Dynamic Business pillar is about building a future-fit, data-driven organisation and ensuring we are efficient and effective in all of our operations.
We believe we can create the financial flexibility to invest in our people, our products and provide returns to our investors.
The key building blocks of the Dynamic Business pillar are:
- Exciting, Winning Company
- Operational Excellence
- Capital Effectiveness
Our commitments under Dynamic Business:
- Creating a diverse, inclusive and people-oriented place to work
- Being data-driven and delivering operational excellence/cost management
- Focused on investors returns