British American Tobacco Malaysia - Our values

our values

Our values

We are committed to creating A Better Tomorrow™, transforming our business and Building a Smokeless World.


We recognise that it is our people who will deliver our strategy. Six ‘values’, built on the strong foundations of our corporate culture, underpin how we will drive progress.

Developed with significant input from our employees, our values are the thread that must run through everything we do and how we do it - with a clear connection to our strategy and purpose. These six ‘values’ are embedded across the Group as we strive to empower our people and foster an exciting, rewarding workplace, emphasising inclusivity and collaboration to deliver sustainable growth.

We are BAT. Our values

Truly inclusive

We embrace diversity and celebrate our differences

We are curious and safeguard the right to say what you think

We debate constructively yet progress together

Do the right thing

We act with integrity to achieve results

We care about our impact on society and our planet

We are thoughtful in our decision making

Love our consumer

We understand the consumer better than anyone

We are obsessed with innovation and our brands

We have the courage to test, fail fast, and learn to improve

Passion to win

We equally value "How" and "What", and go the extra mile for success

We prioritise effectively and act like owners of the business

We own our purpose with determination and resilience

Empowered through trust

We start with trust and believe in each other

We ensure decisions are made at the right level

We understand that empowerment comes with accountability

Stronger together

We pull together as one team, through good and bad

We collaborate beyond borders and functions

We help each other grow and succeed