British American Tobacco Malaysia - Underage Access Prevention
BAT Malaysia is deeply committed to marketing our products responsibly and exclusively to adults.
Given the nature of our business, we emphasise the need for clear and meaningful product information while also focusing on preventing underage access. This commitment reflects the expectations of the BAT Group and applies across all subsidiary companies. We have established stringent procedures and measures to ensure compliance.
We comply with Act 852, which prohibits the trade of tobacco products to anyone under 18. We reinforced awareness of the minimum age law through retailer engagement and providing underage access prevention messaging at Point-of-Sale Marketing. To ensure responsible product delivery, we require our retailers and traders to comply with underage access prevention guidelines. This message is communicated through retailer communications and displayed clearly on the prescribed signage mandated by Act 852. We have also worked closely with our retailers to ensure compliance with the new regulations for vapour products under local laws. We have made efforts to support our retailers in complying with applicable laws.