British American Tobacco Malaysia - Low Chooi Hoon

Independent Non-Executive Director

Gender: Female
Nationality: Malaysian
Date Appointed to the Board: 1 May 2025

Qualification:

• Bachelor of Business Administration (BBA First Class Honors), Universiti Utara Malaysia
• Certified Master Coach & Certified Performance Coach, Corporate Coach Academy
• HRDF Accredited Trainer

Membership of Board Committee:

•  Nil

Present Directorship(s):

Listed Entity:

• MSM Malaysia Holdings Berhad

Other Public Company:

• Loob Berhad 

Working Experience

• Low Chooi Hoon has extensive FMCG & Retail end to end experience and has served 19 years in various senior executive roles, including as Executive Director and concurrently in C-levels, General Managers and Country Head for Malaysia, Singapore, and Brunei. Together with her team, she has achieved multiple local & international awards for business and brand achievements. Having worked with global and local companies, she is culturally tuned to British, Dutch, American, French, Hong Kong, Japanese, Korean and local organizations that think global, act local.
• She has earned many FIRSTs in her humble career journey including being the first female Chief Executive Officer (“CEO”) and Executive Director (“ED”) for MyNews Retail Sdn Bhd (“MyNews”) and MyCU Retail Sdn Bhd (“MyCU”), first female Chief Operating Officer and ED for 4 entities under Etika Malaysia and Singapore,  first female Country Manager/General Manager and ED for Disposable Soft Goods  Sdn Bhd and Disposable Soft Goods Pte Ltd, and the only female ED for Sara Lee Malaysia Sdn Bhd and Sara Lee South East Asia Sdn. Bhd.
• Previously, Low Chooi Hoon was CEO and ED of MyNews Retail Sdn Bhd and MyCU Retail Sdn Bhd. She was also the Board Member for MyNews Kineya Sdn Bhd and MyNews Ryoyupan Sdn Bhd.
• She is currently  serving as the Independent Non-Executive Director for MSM Malaysia Holdings Sdn Bhd, Chairman of Business Sustainability Committee and Chairman for DDWG RRPT 2025. She was also appointed as Independent Non-Executive Director for Loob Berhad,  Chairman of Nomination and Remuneration Committee and Member of Audit and Risk Management Committee from 3^rd February 2025. Prior she was appointed as Independent Non-Executive Director for Eco Shop Marketing Sdn Bhd and served as Chairman of Nomination and Remuneration Committee, Member of Audit Committee  and Member of Risk Committee.