Jonathan Reed


Managing Director

Gender: Male
Nationality: British
Date Appointed to the Leadership Team: 1 April 2020


  • Bachelor of Science in Biochemistry from North East Surrey University, United Kingdom

Membership of Board Committee:

  • Sustainability Committee

Present Directorship(s)
Listed Entity

  • Nil

Other Public Company:

  • British American Tobacco Malaysia Foundation

Working Experience

  • Prior to his appointment, Jonathan was the Marketing Director of British American Tobacco Middle East South Asia since 2017. He was responsible for the sales and marketing efforts across seventeen (17) countries, where he focused on building a strong portfolio, route to market and activation capabilities across the Area on both the combustible portfolio of brands and the launch of the Groups New Category products, as well as simplifying ways of working to deliver performance, efficiency and effectiveness.
  • He has more than twenty (20) years of international experience in British American Tobacco p.l.c. Group, spanning across multiple markets in Europe, Middle East, Asia and Australasia. Prior to his time in Dubai, he served in the Australasia market in 2016 and was responsible for driving the business turnaround in the South Pacific markets.
  • He was the Head of Brands in Bentoel Indonesia (2010-2016) and Marketing Director North Europe in British American Tobacco Denmark (2008-2012).
  • Jonathan started his career in British American Tobacco UK in 1997 and held many marketing positions across all disciplines.