Driving positive impact for the community for A Better Tomorrow™
British American Tobacco Malaysia recognises the role and responsibility it has beyond its commercial and legal obligations that contribute to the economic, social and environmental sustainability of the community that it operates in. This is why our approach to corporate social investment (CSI) is as an end in itself rather than as a way to promote ourselves.
BAT Malaysia driving positive social impact with festive Cheer-Ria Raya themed campaign.
We also understand local community needs are as diverse as the communities themselves. That’s why we manage our CSI activities at a local level, ensuring we support the most appropriate projects and maximise their value.