Our consumers – adult smokers – drive everything we do. Our goal is to satisfy consumers’ moments better and more profitably than our competitors.
We invest effort and care in understanding consumer preferences, and we know that just as adults make informed choices about smoking, adult smokers make informed choices about brands.
Our brand strategy differentiates us from our competitors and underpins our approach to product development and innovation. While we continue to build a focused, segmented and differentiated brand portfolio catered to the ever-changing needs of consumers, our resources are deployed to offer a full range of brand offerings in key industry areas that offer the most robust source of volume and profit growth.
DUNHILL leads in the premium segment while PETER STUYVESANT and PALL MALL are key brands in the aspirational premium segment. In 2017, Rothmans was launched at VFM price point, followed by KYO in 2020.