Jonathan Darlow Reed


Non-Independent Executive Director (Managing Director)

Gender: Male
Nationality: British
Date Appointed to the Leadership Team: 1 April 2020


  • Degree in Biochemistry from North East Surrey University

Membership of Board Committee:

  • Nil

Directorship in Public Companies and Listed Issuers:

  • Nil

Working Experience

  • Jonathan was appointed to the Board of the Company since 20 February 2020. He was re-designated as Non-Independent Executive Director (Managing Director) of the Company on 1 April 2020.
  • Prior to his appointment, Jonathan was the Marketing Director in British American Tobacco Middle East South Asia since 2017. He was responsible for the sales and marketing efforts across seventeen (17) countries, where he focused on building a strong portfolio, route to market and activation capabilities across the Area on both FMC and New Categories as well as simplifying ways of working to deliver performance and efficiency. 
  • He has more than twenty (20) years international experience in British American Tobacco p.l.c Group spanning across multiple markets in Europe, Middle East, Asia and Australasia. Prior to his time in Dubai, he served in the Australasia market in 2015 and was responsible for driving the business turnaround in the South Pacific markets. 
  • He was the Head of Brands in Bentoel Indonesia (2010-2015) and Marketing Director North Europe in British American Tobacco Denmark (2006-2010).
  • Jonathan started his career in British American Tobacco UK in 1997 and held various marketing positions across all disciplines.