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Karl Yap Chee Keong

 

Marketing Director

Nationality: Malaysian
Date of Appointment: 1 October 2016

Qualifications:

  • Masters in Business Administration from Hawaii Pacific University in the United States

Directorship in Public Company and Listed Entity:

  • Nil

Experience:

  • Karl Yap was appointed as Marketing Director of British American Tobacco (Malaysia) Berhad (Company) on 1 October 2016.
  • Prior to his appointment, he was the Head of Marketing in British American Tobacco (BAT) Philippines.
  • Before his move to Philippines, he held various positions in the Company as Area Head of Strategy, Planning & Insights and subsequently Area Head of Trade.
  • In 2006, he joined the International Brand Group in London as Senior International Brand Manager.
  • Karl Yap first joined the Company as a Management Trainee in 1998 and held various positions in Marketing.
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