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A sustainable approach

Sustainability is not a choice or something that is ‘nice to have’ – it is crucial in our quest towards building a fair society, from securing the future of our company to creating shared value for our consumers, our shareholders and our stakeholders.

As a major international business in a controversial sector, the BAT Group which British American Tobacco Malaysia is a part of, has long been aware of the Group’s responsibilities and ability to address issues on a global scale.

In BAT Group’s long history of focusing on sustainability and corporate responsibility, the Group has made significant progress – our strong market performance is delivering value for our shareholders, while we have also embedded more effective sustainability practices into our day-to-day business. These have included strengthening our approach to human rights, advancing sustainable agricultural practices among our farmers, developing industry-wide security systems for our supply chain that help prevent tobacco trafficking, and achieving significant reductions in CO2 emissions

The BAT Group still has a long way to go, and as much as our business has changed so has the world around us – from evolving consumer demands and emerging opportunities in Next Generation Products, to increasing expectations of the role of business in society.

In 2014, the BAT Group sharpened our approach further with the development of a sustainability agenda, focused on the most material issues for our business and our stakeholders in three key areas: harm reduction, sustainable agriculture and farmer livelihoods, and corporate behaviour. These are not only sustainability issues, they are fundamental business imperatives. They ensure we have an ongoing focus on the matters which have the most relevance for our stakeholders and consequently the future of our business.

Read more about the BAT Group’s sustainability agenda, goals and commitments, key activities and performance in the latest Sustainability Report .