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Hendrik Stoel (Erik)


Non-Independent Executive Director (Managing Director)

Nationality: Dutch
Date of Appointment: 1 June 2016


  • Degree in Marketing from Hanzehogeschool Groningen, Netherlands
  • Masters in Business Administration from University of Northumbria at Newcastle, England

Membership of Board Committees:

  • Corporate Social Responsibility Committee (Chairman)
  • Executive Compensation Committee (Chairman)

Present Directorship(s):

Listed Entity
  • Nil
Other Public Company
  • Nil


  • Erik was appointed as Managing Director of British American Tobacco (Malaysia) Berhad (Company) in June 2016.
  • Prior to his appointment, he was the Area Director North Asia Area, responsible for Korea, Taiwan, Hong Kong and Macau.
  • He has now more than twenty years of international experience in the British American Tobacco (BAT) Group that spans across the London Head Office, Eastern Europe, Middle East and Asia Pacific markets. One of Erik’s assignments was to serve as Marketing Director of the Company in 2010-2012 before moving to Korea as BAT Korea’s Marketing Director.