Kota Bharu, 13 March 2009 – British American Tobacco Malaysia (BAT Malaysia) today pledged to help tobacco leaf farmers in Kelantan and Terengganu to replant their crops which were devastated by flash floods last week at a cost which may run up to RM10 million.
Jack Bowles, Managing Director, BAT Malaysia, said, “We empathise with the plight of the farmers whose families depend almost entirely on income generated from their tobacco crops. We are now working very hard on the ground to determine the extent of the damage in order to have a better idea of the extent of the help and support to these farmers.”
To date, reports by the National Kenaf and Tobacco Board have revealed that close to 2000 farmers were heavily impacted by the severe floods in the Bachok, Kelantan, area alone. The crops that were to be harvested in April have been mostly destroyed with an income loss of approximately RM23 million. Besides Bachok, farmers in Pasir Puteh, Pasir Mas, Besut and Kuala Terengganu were also affected.
Dato’ Chan Choon Ngai, Operations Director, BAT Malaysia, who was in Pasir Puteh and Bachok to review the flood situation today said, “BAT Malaysia is committed to working closely with the Ministry of Plantation Industries and Commodities and farmers to re-plant the crops destroyed. The estimated costs of up to RM10 million for the re-planting will comprise of fertilisers and land preparation to help the farmers working with us to quickly recover from this natural disaster.”
Dato’ Chan added that the severity of the flood has also affected the Company, “The RM10 million cost only covers re-planting. Given the shortage of leaf caused by the floods, we will have to import leaf to supplement our needs and this may bring about a total potential impact of RM50 million to BAT Malaysia.”
British American Tobacco (Malaysia) Berhad (BAT Malaysia) emerged on 3rd November 1999 from the merger of Rothmans of Pall Mall (Malaysia) Berhad and Malaysian Tobacco Company Berhad. These two long established tobacco companies brought with the merger, experience and an unrivalled portfolio of highly successful international brands to create the largest tobacco company in the country.
BAT Malaysia manufactures and markets high quality tobacco products designed to meet diverse consumer preferences. Brand portfolio includes well-established international names like Dunhill, Kent and Pall Mall. BAT Malaysia has over 2,000 employees who are involved in the full spectrum of the tobacco industry, from leaf buying and processing to manufacturing, marketing and distribution.
BAT Malaysia is part of the British American Tobacco group, which is the world’s most international tobacco group and the second largest stock market listed tobacco group by global market share.
For more information, please contact British American Tobacco Malaysia: