british american tobacco malaysia - KESEDAR and British American Tobacco Malaysia Foundation collaborate to help alleviate hardcore poverty



Gua Musang, 25 February, 2010 – Lembaga Kemajuan Kelantan Selatan (KESEDAR) and British American Tobacco Malaysia Foundation (BAT Malaysia Foundation) today announced their collaboration effort to build 15 homes estimated at a cost of half a million ringgit for the hardcore poor in Kelantan. This joint effort, as part of the Government’s Program Penempatan Masyarakat Setempat (PPMS), is aimed at alleviating hardcore poverty by improving the quality of lives of the hardcore poor in Kelantan.

British American Tobacco Malaysia Foundation Governor, Dato’ Chan Choon Ngai, who is also the British American Tobacco Malaysia’s Operations Director said, “We firmly believe that as a responsible corporate citizen, we have a role to play in adding value to the communities in which we operate. Our involvement in this collaboration with KESEDAR to build these homes in spite of economically challenging times is a start to our commitment to support the Government’s aim in eradicating hardcore poverty as we remain committed to continue alleviating hardship, pain and suffering of the less fortunate in our society.”

“Poverty eradication is an ongoing vision and endeavor. It is an effort that can be shared and led both by the private and public sector. We are pleased that British American Tobacco Malaysia Foundation has taken the initiative to work in partnership with KESEDAR to rebuild the lives of the hardcore poor in Kelantan,” commented Dato’ Ramzi Bin Abdul Rahman, Chairman of KESEDAR.

The building of these homes, which has commenced in January 2010, is expected to be completed by end April 2010. Each home has approximately 600 square feet build up area that comes with three bedrooms, a living room and a kitchen that can house a medium-sized family comfortably.

“BAT Malaysia Foundation is proud to be part of this collaborative effort with KESEDAR to help alleviate hardcore poverty in Kelantan because we are confident that this initiative to build homes for the hardcore poor will improve the quality of their lives and help the Government’s cause to eradicate hardcore poverty by 2010,” added Dato’ Chan.

For more information on British American Tobacco Malaysia Foundation, please visit www.batmalaysia.com Opens in new window

About British American Tobacco Malaysia Foundation

British American Tobacco Malaysia Foundation was established in 1999 when Rothmans of Pall Mall (Malaysia) Berhad and the Malaysian Tobacco Company Berhad merged to form the now British American Tobacco Malaysia. The Foundation (previously known as the Malaysian Tobacco Company Foundation which was established in 1983) was founded to formalise the Company’s active involvement in adding value to the communities in which the Company operates through various Foundation programmes.

These Foundation programmes, such as scholarships for students pursuing university degrees, college diplomas and certificates for technical studies and Higher Education Starter Kits (HESK) for students from the tobacco farming community have benefited more than 2,000 students since its involvement that dates back to 1956. These Foundation programmes to-date represent an investment of well over RM14 million.

For more information, please contact British American Tobacco Malaysia:

Mr Chin Tuck Weng, Corporate Affairs Manager at 03-7941 7318 or Chin_Tuck_Weng@bat.com

Ms Annabel Ng, Corporate Communications Manager at 03-7491 7281 or Annabel_Ng@bat.com


Page last updated: 07/05/2010 16:38:09 GMT