bat malaysia - What we believe

Responsibility is a key pillar of our business strategy and, as leader in the Malaysian tobacco industry, we demonstrate responsible corporate conduct across all aspects of our operations.

Our reputation is as important as our brands and we believe that growth and productivity are not to be achieved at the expense of responsibility. We believe in leading responsibly and adding sustainable value to the communities in which we operate.       

Elements of Corporate Social Responsibility (CSR) have run in our veins for decades. Today, perhaps more so than before, the Company recognises that there is a need to evolve to Corporate Responsibility (CR) as we move towards strengthening responsible behaviour in all our corporate, social and environmental endeavours.

To us, Corporate Responsibility is about “how we make our money” rather than “how we spend it”. As a company dealing with products that pose risks to health, it is crucial that our business continues to be managed responsibly and in line with reasonable stakeholder expectations.  We are committed to building constructive partnerships for change, to listening to our stakeholders, to deepening our understanding of what is expected of us and to defining and demonstrating responsible behaviour.

As society’s expectations of a responsible tobacco company change, we recognise that we need to adapt to meet the needs of the society in which we operate. Our comprehensive process of stakeholder dialogue within our framework of Social Reporting demonstrates our ongoing commitment to listen and respond to stakeholders. We believe that if all parties can listen and engage constructively, there are real opportunities for finding workable solutions to shared business and societal issues. We bring to the table an open mind, knowledge of our product and its science and a strong support for balanced regulation.